# The Problem

NFTs and Web3 are cool, but they’re stuck in the mud right now. The issues are big, messy, and holding everything back. Here’s what we’re up against.

### The Utility Gap

Too many NFTs are eye candy with no substance. They’re cool to look at, but what do they do? Without real-world perks or staying power, they fuel hype bubbles that pop fast—leaving holders bored and projects stagnant. NFTs deserve better. They should unlock doors, not just sit in wallets.

### Web3 Adoption Barrier

Web3 has the power to reshape how we interact, but it’s still a tough sell for most. The tech can feel overwhelming—wallets, gas fees, jargon—it’s a wall slamming the door on regular folks. Millions are out there, curious as hell, but they’re not jumping in ‘cause it feels like you need a tech degree or a fat stack to play. That’s *bullshit*. If this is the future, it’s gotta feel less like a maze and more like a handshake.

### Sustainable Revenue Streams

Most NFT projects hit a wall when the launch hype fades. Without a solid plan for ongoing value, they can’t keep holders engaged or rewarded. Short-term flips don’t cut it—we need ecosystems that grow with their communities, not a pump-and-dump graveyard.

### Limited Real-World Integration

NFTs live online, but the real world is massive and untapped. Why’s there such a gap? Link ‘em to something tangible, and you’ve got a game-changer. Without it, they’re niche when they could be massive.
